Oliver Tookman, CEO at Aldrich Group, said:
“Ted Baker is an iconic, British brand, which complements our existing portfolio of premium franchise and own brand stores. We are excited to work tirelessly over the coming years to continue to grow Ted’s store footprint across the UK. Our attention to detail is unrivalled, with a constant eye on ensuring that we enhance the exceptional in-store experience that the brand has carefully developed over the years.”

Aldrich Group is the number one premium fashion franchise company in the UK, specialised in integrating franchise with own brand stores. The company’s growth is impressive, and Oliver and his team show no signs of slowing any time soon. “We plan to open a minimum of 30 stores across the UK for Ted Baker over the next ten years by working in close collaboration with the brand, ensuring the customer transition between own brand and franchise stores is entirely seamless.”

Oliver continues: “This is a significant opportunity for Ted Baker to increase its customer touchpoints across the UK, by partnering with an experienced, premium fashion retailer, enabling the brand to focus on their product innovation, ecommerce and international growth.”

Helen Costello, Group Commercial & Business Development Director said: “We are delighted to be signing this agreement with the Aldrich Group. We know they have an excellent understanding of Ted Baker and our customers as a trusted partner. Their experience in operating designer stores means that they are particularly well placed to fully realise the growth opportunity in stores. This partnership is consistent with our capital light approach to growth and further supports our global lifestyle brand..”